We've all read reviews that seem to "shill" for the product and wondered whether the author was paid. In theory there are some rules that help govern this behavior in print and broadcast (although IMO they don't work very well or prevent a lot of abuse). Now the FCC is stepping in to create rules for the blogosphere. Bloggers will have to disclose whether they are paid, in cash or in-kind, for writing reviews. If they don't then they and possibly the "advertiser" involved will be liable. Let's look at how this will work... Read more »
