Instead of a camera in your phone, why not a phone in your camera?

At CES Polaroid showed one of the more original -- if not one of the more eagerly awaited -- products in the form of a traditional format point and shoot (complete with telescoping zoom lens and shutter button) that was also a full-up Android phone (the version at the show was running on t-Mobile). The front of the camera looked just like a point and shoot, while the large back LCD doubled as both camera LCD and phone screen. A very interesting hybrid. I doubt it will make people think about junking their iPhones or even alternative Android smartphones, but as a "concept camera" it'd be fun to play with it and see how much value their is in having a no compromise camera along with a more or less run of the mill phone, all in one. I've attached pix of the front and back.